The fingerprints
An entry names Chatbot copy in any template only when these are visible on the page. Defaults are not a verdict; shipping them unchanged is.
- A bought template with every placeholder replaced by chatbot text
- "In today's fast-paced world", "elevate", "seamless", "unlock", em dashes and emoji bullets
- Testimonials and numbers invented to fill the slots
- Section headings that match the template, not the business
Before you ship it
Write the copy from facts: what, for whom, where, since when, how much. Delete the sections the facts do not fill. Invented testimonials and numbers come out before anything else.
The tells its defaults trigger
- "In today's fast-paced world": An opening line that begins with the state of the world: "In today's fast-paced digital landscape", "In an ever-evolving market", "Now more than ever".
- Elevate, unlock, seamless, empower: Headlines and subheads built from the model's favourite verbs: elevate, unlock, empower, streamline, seamless, effortless, next-level, game-changing.
- Emoji bullets: Lists whose bullets are a rocket, a sparkle, a check mark or a light bulb, usually one per feature, usually the same four.
- Testimonials from Sarah J.: Quotes from "Sarah J., Marketing Manager" and "Michael T., CEO", with generated portraits, praising the product in the product's own vocabulary.
- Suspiciously round numbers: "10,000+ happy customers", "99.9% satisfaction", "500+ projects delivered", on a company that registered its domain this spring.
- No sentence only this business could have written: Read every sentence on the home page. None of them names a place, a person, a year, a price, a real customer or a real limitation.