Categories
Slop looks different in every trade. Each category compares a site with its honest peers, not with design awards.
SaaS
Software products with a pricing page, a dashboard screenshot and a free trial. The home turf of the purple gradient.
1 siteAI startups
Companies selling AI whose own website looks generated, which is not the proof of concept they think it is.
0 sitesAgencies and freelancers
Design, marketing and development agencies. The people who should know better.
0 sitesLaw firms
Kanzleien and legal services. Trust is the whole product, and a generated website gives it away.
1 siteDoctors, dentists and clinics
Practices and clinics, where a six-fingered stock patient is a special kind of wrong.
0 sitesRestaurants and cafés
Menus, opening hours and a photo of a dish that was never cooked in that kitchen.
0 sitesReal estate
Brokers, developers and property managers, with renders of buildings that do not exist yet or ever.
0 sitesCoaching and consulting
Coaches, consultants and course sellers. The genre that invented the hero-testimonial-CTA conveyor.
0 sitesCrypto and Web3
Tokens, exchanges and protocols. Glowing orbs, dark mode, and a roadmap that ends next quarter.
0 sitesPortfolios
Personal sites of designers and developers, which is the one place a generated site is a confession.
0 sitesOnline shops
Shops and brands. Product photos are real, everything around them is not.
0 sitesLocal services and trades
Handymen, cleaners, movers, builders. Often honest and lazy at the same time, which is not slop.
1 siteNonprofits and public bodies
Associations, foundations and public institutions on a tight budget and a tighter deadline.
0 sites