The fingerprints
An entry names GoDaddy Airo only when these are visible on the page. Defaults are not a verdict; shipping them unchanged is.
- A generated logo, usually a monogram in a circle
- A stock hero and an "About us" that restates the business name three times
- A one-page layout with a contact form at the bottom
- A godaddysites.com address
Before you ship it
Have a logo drawn or set the name plainly, write the about section once with specifics, and put the phone number and address on the first screen.
The tells its defaults trigger
- Default favicon: The browser tab shows the builder's icon, the framework's logo, or nothing.
- Not one real photograph: Nothing on the site shows this business's actual place, people, product or work.
- No sentence only this business could have written: Read every sentence on the home page. None of them names a place, a person, a year, a price, a real customer or a real limitation.
- A template nobody customised: The demo template's structure, section order, placeholder image ratios and sample headings are all still there, with only the words changed.
- No address, no phone, no name: No physical address, no phone number, no named person anywhere, only a form that may or may not work.