What slop looks like in real estate
Renders of buildings that do not exist, a stock family on a sofa, "Find your dream home", a search box that searches nothing, and listings marked "Price on request". The agent's photo is a stock portrait or missing.
What a designer would have done
Real listings with real prices and real photos, the agent's name, face and phone number, the areas they actually cover, and a sentence about fees. Buyers compare numbers, not adjectives.
Tells to check first
- Generic 3D illustrations: Floating isometric shapes, rockets, gears, chat bubbles and coins, rendered in pastel plastic, illustrating nothing in particular.
- Not one real photograph: Nothing on the site shows this business's actual place, people, product or work.
- Suspiciously round numbers: "10,000+ happy customers", "99.9% satisfaction", "500+ projects delivered", on a company that registered its domain this spring.
- A team that does not exist: An "Our team" section with generated portraits and names, or stock people presented as staff, for a business that is one person.
- A form that submits to nothing: A contact or sign-up form with no action, no handler, or a success message that appears whatever you type.