What slop looks like in online shops
Real product photos sitting in a generated frame: a hero that says "Discover our collection", "Free shipping" badges with no conditions, category cards with stock images, a "Why choose us" grid of icons, and reviews without names or dates.
What a designer would have done
The products first, prices visible, shipping costs and times stated, the return rule in one sentence, real reviews with dates, and the brand's own photography carried through. The frame should disappear behind the product.
Tells to check first
- The swap-test headline: A headline of the form "Innovative solutions for your business" or "Your reliable partner for X": swap in a competitor's name and nothing changes.
- Three icon cards: A row of three identical cards, each with an icon in a tinted rounded square, a four-word heading and two lines of text that say the same thing three ways.
- Testimonials from Sarah J.: Quotes from "Sarah J., Marketing Manager" and "Michael T., CEO", with generated portraits, praising the product in the product's own vocabulary.
- Buttons that go nowhere: Primary buttons linking to "#", navigation items that reload the home page, a "Learn more" that learns nothing.
- No address, no phone, no name: No physical address, no phone number, no named person anywhere, only a form that may or may not work.