AI Slop Websites
Tell · Layout and structure

Bento grid for no reason

A grid of unequal rounded tiles with a sentence in each, used for content that has no reason to be tiled.

Medium tell · 7 points

The bento grid was a response to real product complexity, a way to show six features of a phone at once. On a site for a tax advisor it is a costume. The tell is the mismatch: a layout that implies a system, holding content that is a list.

Builders whose defaults include this one

An entry names a builder only when its fingerprints are visible; this tell is one of them for v0 by Vercel.

Other tells in layout and structure

  • Everything centred: Every heading, paragraph and button centred, with no left edge anywhere on the page.
  • Pill badge above the headline: A small rounded pill with a sparkle and "New" or "Now with AI" sitting above the H1, followed by a filled button and a ghost button, on a page that is announcing nothing.
  • The conveyor belt: Hero, three features, a testimonial row, a pricing table and a final call to action, in that order, with nothing specific to this business anywhere in the sequence.
  • Three icon cards: A row of three identical cards, each with an icon in a tinted rounded square, a four-word heading and two lines of text that say the same thing three ways.

Score a site against every tell in Layout and structure