AI Slop Websites
Tell · Layout and structure

The conveyor belt

Hero, three features, a testimonial row, a pricing table and a final call to action, in that order, with nothing specific to this business anywhere in the sequence.

Medium tell · 7 points

Every site needs some order. The tell is not the order itself but that nothing in it was earned by the content: the testimonial row exists because the template has one, not because there are testimonials. Ask what the visitor came for. If the answer is “the menu” or “the price” and that block is fourth, the belt was never adjusted.

Builders whose defaults include this one

An entry names a builder only when its fingerprints are visible; this tell is one of them for Lovable, v0 by Vercel and Webflow AI and Relume.

Other tells in layout and structure

  • Bento grid for no reason: A grid of unequal rounded tiles with a sentence in each, used for content that has no reason to be tiled.
  • Everything centred: Every heading, paragraph and button centred, with no left edge anywhere on the page.
  • Pill badge above the headline: A small rounded pill with a sparkle and "New" or "Now with AI" sitting above the H1, followed by a filled button and a ghost button, on a page that is announcing nothing.
  • Three icon cards: A row of three identical cards, each with an icon in a tinted rounded square, a four-word heading and two lines of text that say the same thing three ways.

Score a site against every tell in Layout and structure

Seen on 1 site

NimbusFlow home page: a purple gradient hero with gradient headline text, two pill buttons, and three icon cards belowDemo
Certified slop

NimbusFlow

nimbusflow.example · SaaS

A workflow tool that elevates, unlocks and empowers, trusted by 10,000 teams that do not exist.

12 tells