Centring is the default of a tool that cannot decide. One centred moment is a choice; a whole page of them is the absence of one. A weak tell on its own, because plenty of honest small-business templates do it too.
Builders whose defaults include this one
An entry names a builder only when its fingerprints are visible; this tell is one of them for Hostinger AI website builder.
Other tells in layout and structure
- Bento grid for no reason: A grid of unequal rounded tiles with a sentence in each, used for content that has no reason to be tiled.
- Pill badge above the headline: A small rounded pill with a sparkle and "New" or "Now with AI" sitting above the H1, followed by a filled button and a ghost button, on a page that is announcing nothing.
- The conveyor belt: Hero, three features, a testimonial row, a pricing table and a final call to action, in that order, with nothing specific to this business anywhere in the sequence.
- Three icon cards: A row of three identical cards, each with an icon in a tinted rounded square, a four-word heading and two lines of text that say the same thing three ways.
